by Craig Rentmeester | Sep 25, 2007 | Business, Marketing & PR, Miscellaneous
One key element to personal branding is knowing your own personal traits, skills and accomplishments. Once you’ve done that self assessment, you need to leverage that package into something that can create opportunities and revenue for yourself. Celebrities do...
by Craig Rentmeester | Sep 24, 2007 | Business, Marketing & PR, Miscellaneous
In case you haven’t seen a U.S. news site today, GM has a crisis on its hands. Not only does General Motors have to deal with over 73,000 disgruntled employees, but it has to deal with countless media inquiries. In case you’re wondering what caused the...
by Craig Rentmeester | Sep 21, 2007 | Marketing & PR, Miscellaneous
Today, while driving to work, I took this photo. (click for larger image). The sign reads, "The world’s best crew works here". Whether or not you think that McDonald’s workers are the most talented individuals or they’re paid a fair wage is...
by Craig Rentmeester | Sep 10, 2007 | Events, Marketing & PR, Miscellaneous
Wednesday is the first trade show that I am putting together. As such, I’ll need supplies, signs, literature and information. To deal with the ever-changing circumstances that off-site events present, I made a checklist that I think will be useful for my...
by Craig Rentmeester | Sep 9, 2007 | Advertising, Marketing & PR, Miscellaneous
In May, I wrote about the new Guthrie Theater’s advertising in downtown Minneapolis. After actually going to the Guthrie on two occasions recently, I thought I follow up post would be valuable. The past two weekends I went to the Guthrie Theater to have drinks;...