Powerful Recommendations in action

On Sunday evening, my family went out to dinner with another family. As the eleven of us sat at the table chatting and perusing the menu, someone asked the ultimate word of mouth marketing question, “What do you recommend?” More than one person responded,...

Subscribing to Trade Magazines

Andy Sernovitz, Word-of-Mouth Marketing specialist, had a good post about trade magazines. Two sentences that I found to be the most valuable from his post are:"Trade mags are your free ticket to diverse knowledge about all sorts of markets." "I know a...