by Craig Rentmeester | Dec 26, 2007 | Uncategorized
On Sunday evening, my family went out to dinner with another family. As the eleven of us sat at the table chatting and perusing the menu, someone asked the ultimate word of mouth marketing question, “What do you recommend?” More than one person responded,...
by Craig Rentmeester | Dec 8, 2007 | Uncategorized
…as our menu has changed. Your call is very important to us. Please remain on the line. Has anyone ever wondered why telecommunications companies have some of the worst customer service? I have. Many times. I also wonder why they route calls,...
by Craig Rentmeester | Dec 5, 2007 | Uncategorized
Andy Sernovitz, Word-of-Mouth Marketing specialist, had a good post about trade magazines. Two sentences that I found to be the most valuable from his post are:"Trade mags are your free ticket to diverse knowledge about all sorts of markets." "I know a...
by Craig Rentmeester | Dec 4, 2007 | Uncategorized
If you need to do design work (web or print), deciding on a color scheme can be a real obstacle. Luckily, I found this online resource called Color Schemer that makes it much easier by providing complementary colors. If you already know the RGB or HEX color codes that...
by Craig Rentmeester | Jun 1, 2007 | Uncategorized
Yesterday I saw this article from the Boston Herald on Google News. Basically, Bank of America was running a promotion and used a match and bomb graphic on a flyer. However, the text that was supposed to accompany the picture wasn’t in place before the fax was...