Subscribing to Trade Magazines

Andy Sernovitz, Word-of-Mouth Marketing specialist, had a good post about trade magazines. Two sentences that I found to be the most valuable from his post are:"Trade mags are your free ticket to diverse knowledge about all sorts of markets." "I know a...

A Non-Designer’s Best Friend

If you need to do design work (web or print), deciding on a color scheme can be a real obstacle. Luckily, I found this online resource called Color Schemer that makes it much easier by providing complementary colors. If you already know the RGB or HEX color codes that...

When Promotions Go Wrong

Yesterday I saw this article from the Boston Herald on Google News. Basically, Bank of America was running a promotion and used a match and bomb graphic on a flyer. However, the text that was supposed to accompany the picture wasn’t in place before the fax was...