SEO Resource
I found out about a resource today that I think could be of value to many people. It is compete.com. This site can be useful to anyone interested in comparing up to five Web sites. It’s free to use once you create a user account (yes, another account). It...Site Review: Marcom Professional
After going through the screening process I am officially a member of Marcom Professional. As promised, I reviewed the site so those that aren’t members, or can’t become one since they’re not in the industry, can have glimpse at what’s...Search vs. Experience Goods, and the Internet’s role
You may have heard about goods being classified as either a search or an experience good. The concept is not new, and was actually developed by American economist Philip Nelson. These classifications provide a working distinction between different types of products...Using pictures in Marketing
Many marketers know that, if used properly, pictures can create an image more than words. The hard part is finding great pictres to use in advertisements, on Web sites, in collateral and for slide shows. Often times, I’ll find a great picture, but it isn’t...Follow Me
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