Bonnie Raitt was ahead of her time when she sang,

“Let’s give them something to talk about”

In today’s world, PR, Advertising, Marketing and Salespeople are placing a focus on getting their customers to talk about their companies and products.

Below are some great video demonstrations that give customers something to talk about because of entertainment value, but also demonstrate products and reinforce the brand.

Example 1 – Will it Blend?

Example 2 – A Racing Helmet Made out of Sheet Metal

Both of these videos are great! They both take objections off of the table.
No customer is left wondering, will this blender handle my (insert random food item).
No customer is wondering if the CNC software can handle a program a complex part. 

The best part? The sheet metal video was done by one of OPEN MIND Technologies‘ customers, and OPEN MIND partnered with them to show off the helmet at the upcoming IMTS show. It’s a win-win. The customer showcases their ability to produce any part imaginable, and the software company is able to show it can supply a powerful tool for even the most complex geometry. 

The Takeaway

The next time you want to get customers talking, think about something that is:

  • Visual or Tangible
  • Demonstrates your products in an entertaining or inspiring way
  • Easily shareable.