Whether it is having RSS feeds available on your Web site or electronic check-in at the airport, a big thing in marketing is taking any unnecessary obstacles out of using your service. 
Here is a neat widget that I saw on a trade show Web site today. (see right)
They get it. Anyone that doesn’t need a reminder to go to a trade show either isn’t that important or is obsessed with the things on display and wouldn’t miss it for the world.
This widget makes it easier for people to attend.
