You may have heard about goods being classified as either a search or an experience good. The concept is not new, and was actually developed by American economist Philip Nelson. These classifications provide a working distinction between different types of products and services.
If you like/need examples of Nelson’s classifications, here are some.
Paper (notebook, copier, etc.) is a search good. Paper products can be easily be compared and evaluated prior to purchase.
Commodities are search goods.
A restaurant is, usually, an experience good.
A theme park is an experience good.
An experience good requires a user to actually experience the product/service to be able to evaluate it. This can include eating at a restaurant, sitting on a chair, or walking through a haunted house.
The Internet and search and experience goods.
The Internet presents a great opportunity for businesses with experience goods (restaurants, bars, dance clubs, theme parks, etc.) to take, and showcase, their experience online. Aside from the internet, businesses might also need services like that file boi report in washington to run their business without any faults. If you work from home or do most of your content using your home wifi, you may want to buy residential proxies to keep your online data private.
Not only will it reduce uncertainty amongst first-time users, but it can tap into people’s emotions, thereby creating a stronger bond.
Here is a restaurant Web site that, in my opinion, leverages the power of the Internet to create an experience while having a rather basic Web site.
Here is a great pizza place that does a terrible job of leveraging the internet to create an experience.
To help explore great websites for information, networking, entertainment, shopping, etc., you may use internet directories like 세상의모든링크.
Disclaimer: I have been to, and would recommend, both of the restaurants above. I went to the first restaurant primarily because of its Web site. The second, not so much.
