Search Engine Watch has a great article about Presidential candidates’ web sites and how they’re not properly configured to maximize search engine rankings.
My Take
Do members of your web team have SEO experience?
Do they get input from people in marketing, public relations, advertising, sales, customer service? If not, you may end up with an aesthetically pleasing Web site that does little to drive business.
Design is only one part of launching a Web site.
Take down the silos and create cross-functional teams. You’ll be amazed by the creativity and problem solving that can take place when people with different skill sets get together.
