Craig Rentmeester
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B2B — From Sales Quotes to Persuasive Proposals

by Craig Rentmeester | Mar 29, 2008 | Marketing & PR

I wrote in the past about post-sale tactics for pre-sale marketing.  In that post, I mentioned case studies and satisfaction surveys to help gather testimonials and build credibility for future sales opportunities. A few weeks back I attended a conference and a...

B2B sales. What are you selling? Features or Benefits

by Craig Rentmeester | Aug 27, 2007 | Business, Marketing & PR

In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...

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