Customers Control the Message

by | Mar 31, 2009 | Marketing & PR

In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...

Language and Control

by | Apr 15, 2008 | Marketing & PR, SEO

It’s been heavily talked about in magazines, TV programs and blogs for years, to varying degrees and with varying intentions. Yes, customers are in control. In the broadcast era of marketing, customers decided whether or not to pay attention to your message....