If you can’t track it, don’t spend it
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...More Choices = Better Marketing
Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...Marketing and the Guthrie, Part Two
In May, I wrote about the new Guthrie Theater’s advertising in downtown Minneapolis. After actually going to the Guthrie on two occasions recently, I thought I follow up post would be valuable. The past two weekends I went to the Guthrie Theater to have drinks;...Sometimes you have to Ask
Yesterday, I had a plumber come to my house to unclog a drain. My landlord explicitly said that he’d like it to cost under $100, and if was going to cost more to call him. Understandable. When the plumber came, it took him less than thirty minutes to determine...Follow Me
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