Tracking and Risk Taking
In today’s marketing world, tracking and evaluation are important. For years, marketing was seen as an expense. However, with the increased use of the Internet for commercial purposes, managers and executives expect data to know what they’re getting for...If you can’t track it, don’t spend it
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...More Choices = Better Marketing
Great marketing takes a lot of work. A marketer must understand how people will respond to different, controllable and uncontrollable factors at different points in a business transaction. Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of Gas...Marketing and the Guthrie, Part Two
In May, I wrote about the new Guthrie Theater’s advertising in downtown Minneapolis. After actually going to the Guthrie on two occasions recently, I thought I follow up post would be valuable. The past two weekends I went to the Guthrie Theater to have drinks;...Follow Me
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