Don’t forget to buy Ice
Last week I was at the grocery store. At each of the self checkouts was a small note that said "Don’t forget to buy ice". This is great marketing for a few reasons. 1). Place. The ice is not far from the checkout, making it easy to grab a bag while in...The Remarkability of Small Business
Small businesses usually have an advantage versus big box retailers, franchises and corporations because they can tell a more personal story. The Big Deal: The more a consumer knows about a business, the more he or she can talk about that business in their day-to-day...PR through Marketing
Whether it is a great ad campaign, a unique promotion or in-store displays that people want, gaining positive PR through marketing is certainly a great thing. It increases the amount of awareness, allows ideas to go spread virally and brings in third-party sources to...Poor Execution; Great Example
Here is a sign that I saw yesterday at a Flying J gas station and covenience store near Gretna, Nebraska, roughly 20 miles west of Omaha, NE. This sign was located directly below the store’s logo and above the front entrance to the convenience store. In my...Follow Me
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