The Remarkability of Small Business
Small businesses usually have an advantage versus big box retailers, franchises and corporations because they can tell a more personal story. The Big Deal: The more a consumer knows about a business, the more he or she can talk about that business in their day-to-day...PR through Marketing
Whether it is a great ad campaign, a unique promotion or in-store displays that people want, gaining positive PR through marketing is certainly a great thing. It increases the amount of awareness, allows ideas to go spread virally and brings in third-party sources to...Poor Execution; Great Example
Here is a sign that I saw yesterday at a Flying J gas station and covenience store near Gretna, Nebraska, roughly 20 miles west of Omaha, NE. This sign was located directly below the store’s logo and above the front entrance to the convenience store. In my...No Phone Calls, Please (Part Two)
Today, when I reached the end of a construction zone on I-76/I-70, I saw an orange and black construction sign that said, "Thank you, Ames Construction" and then had their phone number listed below the message. I wanted to snap a picture, but wasn’t...Follow Me
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