Leaps of Faith
Every transaction involves a leap of faith. Buyers worry about a seller's reputation, customer service, warranty, product performance, resale value, etc. Sellers worry about the buyer's ability to pay, how much post-sale support resources they'll use, how...Permission Bacon and the VCard in MS Outlook
One of my beliefs is to be successful you need to make it easy for people to do business with you. There are many ways to do this. I just had another first-hand (negative) experience this week. The SituationA lady (salesperson), whom ever I’ve never met nor...B2B sales. What are you selling? Features or Benefits
In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...Don’t forget to buy Ice
Last week I was at the grocery store. At each of the self checkouts was a small note that said "Don’t forget to buy ice". This is great marketing for a few reasons. 1). Place. The ice is not far from the checkout, making it easy to grab a bag while in...Follow Me
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