Thoughts 1 Year After Writing an Ebook

Overall, writing an ebook was a great experience. It was easy to publish and distribute. Also, it forced me to communicate my knowledge in a digestible to first-time readers.  If you're like me, or many bloggers for that matter, you're using your blog as a credibility springboard for your career. An ebook is a cheap tactic that can spread your ideas beyond your blog, not to mention garnering links back to blog if it's well-received.  It can help you get speaking gigs, consulting offers, credibility building testimonials, new RSS subscribers, and much more.  Statistics for We Have a Web site. Now What? Part 1 Downloads = 500+Testimonials = 5Consulting Offers = 4Recognition = Recommended by Chris Brogan*, Advertising Age Top 10 marketing blogger according to the Power 150.  *I've never met him, but check out his ebook called Trust Economies on relationships and communities Feedback from some of the Readers"Simple and to the point." – Colleen"Very useful, easy to follow." – Ansias"Good, simple to understand, interesting short (and) sharp samples." – Unknown"A good non-technical explanation of SEO concepts." – Albert"You've really made the book easy-to-understand for non-techie people. Thanks!"    - Emily Tip: If you write an ebook, create a survey to gather suggestions, thoughts and testimonials. Download my first ebook,  We Have a Web site. Now What? News: Part 2 of the ebook series is the works. It will focus on off-page SEO factors. Other possible installments, include: Conversion Methods and Tracking Going Social – Leveraging Social Media Analytics E-mail Marketing Hopefully, I will find time to publish and package the series for sale the series using...

Business Profile: Lulu

Lulu is one of the neatest services I’ve seen in a long time, and I have been meaning to talk about it for a while. What is Lulu?Lulu provides short-run manufacturing of books for self publishers, among other things. It basically allows anyone to write and create a physical, paperback book. In addition, Lulu provides services for reviewing content, editing, formatting, and promoting your book. The Pros The service is flexible. You can choose to print one copy, one hundred or one thousand. The quantity is up to you. The prices are  pretty affordable. 35 copies of a 150-page book, black and white and bound = $243   ($6.92/copy) 100 copies of a 85-page book in full color and bound – $1550   ($15.50/copy) Lulu offers a free online store front to help you sell your masterpiece without the upfront production cost commitments typically associated with printing. You can get your ISBN number A wide range of services for editing, formatting and promoting your work. The Cons Lulu doesn’t give cash advances to authors to allow them to quit your day job while you work on your masterpiece. Lulu doesn’t provide data about the number of authors who sell fewer than 500 copies to strangers (most) or just how many books get published each year (thousands). Feedback/InsightHave you or someone you know used Lulu? If so, let me know. I have been thinking about writing a basic guide to marketing for a while and Lulu seems like the perfect route for it. Any feedback you have would be much...