by Craig Rentmeester | Nov 5, 2009 | Business, Miscellaneous
37Signals, developers of popular SaaS tools for small businesses and project teams, like Basecamp and Highrise, makes its CEO available for calls with customers for 4 hours each week. Play to your strengths, and do something your larger competitors "can't...
by Craig Rentmeester | Sep 11, 2009 | Business, Miscellaneous
In today’s world of time-strapped employees, it’s important to keep the focus on customers — not on internal rules, processes and bull shit that gets in the way of productive interactions. CSO – Common Sense Officer – The go-to person to...
by Craig Rentmeester | Feb 1, 2008 | Business, Marketing & PR
Personal Branding Magazine issue 3 is now available. For issue 3, I interviewed John Purdy of the Kendall Purdy Group. The article tells his story of leaving the Ad Agency he’d worked at for over 20 years to become a one-man consulting firm. My article, featured...
by Craig Rentmeester | Jan 27, 2008 | Business, Business Profile
I recently heard about Yoonew, a company that essentially runs an open market for sporting event tickets. How Yoonew WorksAt Yoonew, fans can bet that their team will make it to the championship game. (i.e. the Super Bowl, Final Four, World Series, etc.)....
by Craig Rentmeester | Nov 23, 2007 | Business
Black Friday is one of the strangest days of the year. Millions of people flock to stores, leaving somewhat disappointed (the items are sold out, need to get a rain check, have to wait in line for hours, etc.) Overall though, most customers are satisfied. After...