New SEO for WordPress Training Course

Course now available on Udemy.com In October 2015 I began the process of creating a comprehensive SEO for WordPress training course for Udemy.com. I launched the course on November 28, 2015 and have already had over 1200 students enroll so far. The feedback so far has been amazing. I created the course to help people learn SEO best practices through explanations and included specific workflows that are involved with SEO projects. The course lasts about 2.5 hours and features over 40 video lectures, PDFs that can be used as SEO cheatsheets, and a discussion board for follow-up questions. One great thing about Udemy’s training platform is that when you purchase a course, you have a lifetime access to the course. I decided to take advantage of this, and designed the course in sections with short videos that people can reference in the future as they are working on different websites or blogs. It’s also great because I plan to release new lectures and updated existing lectures over time, so it’s nice to know that past students will get immediate access to those lectures as I release them. Below is the course description and a link to purchase. Course Description During this SEO for WordPress online training course you will learn how to optimize your website using on-site and off-site SEO best practices. This isn’t a get-rich-quick scheme that promises #1 rankings overnight. Actually, it’s the opposite. It is a tried-and-true approach to SEO I use with my clients. Don’t waste your time with other SEO for WordPress courses that are outdated and only focus on simple concepts. This course contains...

65 Ways to Improve Your Internet Marketing for Under $65

When first venturing into the world of internet marketing, with the overwhelming jargon and rapid speed of change, many people just need a bit of direction and a helpful push to try something new. That's why I've created a list of 65 things you can do to improve your online marketing for under $65. They don't require a ton of time, talent or capital. Most of them are free, and anyone in a company can do them. Not just the marketing, PR, advertising types. Note: You don't have to do them all….today. Pick 2 or 3, and get started. It's About Creating a System It's the sum of all these parts that make up an internet marketing system that will help you be successful using the internet for business. Being relevant never hurt either. Future Plans for This List I plan to add links to related resources, but I wanted to get the list live, first. You can always Google anything you don't already know about. The List Research and listen to your customers Conduct a survey of past customers Ask your customers to review your products or services on popular web sites Ask a customer for a testimonial Figure out a new customer is worth. Use SpyFu to check on your competitors Do keyword research with Google Keyword Tool and Traffic Estimator Improve your Web site's Page Titles Improve your Web site's Meta Descriptions Add more lists to your Web site. Get rid of the slow-loading Flash intro and “Enter Site” on your home page Add a form to your Web site. (free trial, request a quote, request...

Google’s Own SEO Report Card

Ever wonder what factors Google takes into account to rank a web page? Well, the Google Webmaster Blog just released a blog post with their own internal SEO report card for their own products. Check it out, and use the factors they evaluated to better your Web site's rankings.  If you're looking a Web site SEO Evaluation, email me at (craigrentmeester at gmail dot com) or click the link and fill out the form. They're free and full of...

Cool tools for Internet Marketing

My company, Relevante Marketing, recently released a few tools for small business owners. The tools are free. They are intended to help you forecast ROI for Pay-Per-Click Advertising or Internet Marketing as a whole.  Give them a try. Any feedback you have is much appreciated. Pay-Per-Click ROI Calculator Internet Marketing ROI Calculator Want more tools like this? Subscribe to our Internet Marketing Newsletter to get more frequent updates on these types of tools, as well as other articles and...

Search Gets Bit by the Real-Time Web Bug

Check it out here (search phrase: SEO), and read the full story here. Executive Summary: Google is displaying real-time data feeds from Facebook, Twitter and MySpace. Takeaways 1. Be careful who you bash. 2. The SEO game has just officially gone...