On Sunday evening, my family went out to dinner with another family. As the eleven of us sat at the table chatting and perusing the menu,
someone asked the ultimate word of mouth marketing question, “What do you recommend?”
More than one person responded, “The burritos are excellent.”
When the waitress came around to take orders, seven of the eleven people at the table ordered the burrito.
There are well over twenty items on the menu, it isn’t a Mexican restaurant, and there was no discount, yet seven out of eleven choose the
recommended item (a burrito in this case).
The Big Deal
Create something remarkable and the idea will spread (to