The eight brands that Fast Company says are rebounding are:
Ford/Firestone – debatable
This list made me think of other brands that rebounded and aren’t like to rebound.
Other brands that rebounded from PR scandals
Brands that probably won’t rebound from PR scandals
Enron – Fraud, Conspiracy
Britney Spears – Excessive Partying, Divorce, Head Shave
Lindsey Lohan – Drunken Driving, Excessive Partying
Michael Richards – Racism
If you’re interested, here is a list of companies that were involved in scandals. My apology, the list was compiled in 2002, but it does allow you to see if/how the company rebounded in the past five years.