After going through the screening process I am officially a member of Marcom Professional. As promised, I reviewed the site so those that aren’t members, or can’t become one since they’re not in the industry, can have glimpse at what’s underneath the hood.
Below are screen shots that can be enlarged. The top screen shot is of Marcom’s home page (it’s from a printable version so the color scheme and spacing are a little off). The bottom screen shot is the members page.
Marcom’s home page looks like a blog.
In the sidebars of the page are a categories section, a hot topic section that functions similar to a technorati cloud, a recent activity (posts) section.
In the center of the page is a list of recent blog posts contributed by various members.
Communities – join together with other professionals to discuss topics. Have events in your area. This functions similarly to Facebook Groups.
Members – Search and become friends with other members.
I like the community feature. I think this is the only value that Marcom provides.
Marcom encourages the use of aliases. I understand that aliases allow people to push the envelope in terms of the topics they write about, but I think industry professionals shouldn’t be afraid of backlash inside their own community.
Like any new social network, there aren’t many members nor content.
Most of the members seem to be from the UK. I wish there was a more diverse makeup of members. (this may be a function of Marcom’s rollout strategy)
C – This site is very mediocre. The design is simple and aesthetically pleasing. Other than that, there aren’t any unique features. I would be surprised if Marcom takes off any time soon.
My take on Marcom
For a site dedicated to, and probably built by, marketing professionals, it doesn’t offer very much of an experience. Even if I wanted to import my existing blog, there is no way to do it with ease. Also, there is nothing remarkable about Marcom, yet. They say they’ll develop the site based on user suggestions. For now, that remains to be seen.