When Promotions Go Wrong

Yesterday I saw this article from the Boston Herald on Google News. Basically, Bank of America was running a promotion and used a match and bomb graphic on a flyer. However, the text that was supposed to accompany the picture wasn’t in place before the fax was sent internally to another Bank of America branch. In response, the Bank of America branch that received the fax considered it a bomb threat.

Bomb_threat_pictureIn today’s scare-crazy world, with RSS feeds, social bookmarking and blogs it even more important for companies to have compotent employees that don’t allow these situations to arise. Today, news has legs  and Bank of America is just one example of many instances in business that a companies reputation can take a hit for something insignificant.

How would you like to be in Bank of America’s communication’s department and have this picture floating around?

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