Markets, and the businesses in those markets, are there for a reason.
As soon as customers stop coming to businesses, the businesses are forced to adapt.
Whether it's the way a business sells (direct, distributor, etc.), to where a business is located, your purchases today affect investments tomorrow.
It challenging markets, customers have the power to make, break and shape the way a business operates.
You may be stuck with less than preferable options at the end of this cycle, because of the purchasing decisions you're making today.