I Don’t Make Art, I Make Sales

There are two situations that make me nervous when clients want to redesign or rebuild their website: Clients want “a pretty site”. Make it look pretty they say. Clients spend hours looking for websites that already exist and want to copy their design. I...

On Success

The number one rule to (potential) success: Trust your instincts and have the guts to risk your money to prove your instincts. Then, adjust your strategy as you get feedback and collect data. This line of thinking breaks the mold of traditional education. Most people...

MBA versus Entreprenuership

With grad school admission responses being received around the country, and having attended an event recently where many people my age were in graduate school pursuing an MBA, I’ve been forced to reflect on my choice to forgo an MBA in pursuit of...

Call Tracking – The Next Step in Analytics

Call tracking is not new. People have been using local and toll-free numbers to track TV ads and yellow page ads for years. However, call tracking with online sources is rather new, easy-to-implement technology that can help you determine which landing pages and...