Subscribing to Trade Magazines

Andy Sernovitz, Word-of-Mouth Marketing specialist, had a good post about trade magazines. Two sentences that I found to be the most valuable from his post are:"Trade mags are your free ticket to diverse knowledge about all sorts of markets." "I know a...

A Non-Designer’s Best Friend

If you need to do design work (web or print), deciding on a color scheme can be a real obstacle. Luckily, I found this online resource called Color Schemer that makes it much easier by providing complementary colors. If you already know the RGB or HEX color codes that...

Public Relations and the Oscar Effect

In the past, I heard that when a movie wins an Oscar for Best Picture it brings in over 20 million dollars in additional revenue. So, I thought I would do some research to see if there has been any studies on this. Here is the best article that I found on the subject....