The Importance of Media Relations

What is media relations? Media relations is the practice of developing relationships with journalists and editors at media outlets. The hope is that, from doing so, you will garner media coverage for your business or cause. In addition, establishing relationships with...

DIY Public Relations Week

This week is all about public relations. As such, I am going to post (at least) five different items related to media relations and personal branding using PR tactics.  These posts are geared for people that unfamiliar with public relations tactics, dealing with...

Embrace or Protect

In today’s world of social media, limitless creativity and mashups, more companies and artists are having to answer the question – Should we allow people to be creative with our brand(s) or should we protect against it. There are examples of companies...

Ask for Insight, And Say Thanks

Autodesk, maker of software for various industries, did something fantastic with one of their blogs. They allowed customers to test out their software and provide feedback. Then, they posted findings from the trial run and thanked customers who participated. I think...