Actions Speak Louder than Words
When maintaining, or creating, a reputation for a brand (product, company, non-profit, celebrity, etc.) it is important to remember that actions speak louder than words. It seems that the recent actions of Lindsey Lohan and Adam "Pacman" Jones provide the...Who are You Writing For? Algorithms or Customers?
Being listed on the first page of search engines is a major component of many companies online presence. However, some companies will sacrifice the information they post just to remain at the top of search engines. Write for people. If the content is good enough,...What makes Broadcast News Usually Makes Interpersonal News
The biggest challenge for startups, and companies in general, is getting their ideas to spread without having to spend large amounts of money buying media to do it. In comes word-of-mouth marketing, buzz marketing, viral marketing and every other way to brand this...Bad Press can be Bad for Business
In the midst of an SEC investigation about Whole Foods acquisition of Wild Oats, Whole Foods is back on the negative press coverage trail. Here is a link to the latest PR blunder by CEO Jack Mackey. SummaryJohn Mackey, Whole Foods Chief Executive, decided to post...Follow Me
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