I was researching information on podcasting today. During the search, I came across some interesting findings dealing with the composition of podcast users.
Here is a report that was published by Nielsen/Net Ratings earlier this month.
Here is some more demographic data from emarketer, published May 21, 2007.
The Big Deal: It is important to keep an audience in mind when trying to reach people. The messages, tone and depth should always be catered at the primary users.
I’ll continue to post these types of resources as I find them.
