Craig Rentmeester | Craig Rentmeester

Customers Control the Message

by Craig Rentmeester | Mar 31, 2009 | Marketing & PR

In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...

Hindsight

by Craig Rentmeester | Mar 17, 2009 | Current Affairs, Miscellaneous

Today is the last day that the Seattle Post-Intelligencer is publishing its print edition. It will reduce its staff of 140 down to 20-25 employees as it moves to an online only newspaper. Three years ago I received the letter below from the Seattle Post-Intelligencer....

7 Cheap and Easy Marketing Ideas for a Recession

by Craig Rentmeester | Mar 3, 2009 | Uncategorized

With the recession in full swing, and the Dow dropping below 7K, I thought it'd be wise to provide some cheap marketing tactics. Hopefully these help you start a surge of other marketing ideas for you. 1. Highly focused pay-per-click advertising. Don't bid on...

A Call for Transparency in Blog Commenting

by Craig Rentmeester | Feb 9, 2009 | SEO, Weblogs

"Great article", says Making Money Online. "Loved your interesting story about whales", says Whale Expert AK.No one starts a blog without expecting some level of two-way dialogue to naturally happen. In fact, that's why most people start blogs...