Benefits of using a Blog as your E-newsletter
A rather new concept is using a blog like an e-newsletter. I love the approach from a marketing and an SEO standpoint. Rather than sending PDFs or E-blasts via e-mail to subscribers, a blog offers dynamic content that maintains the same look over time. A blog instead...Dogs Blog?
Unannounced to me, some people blog on behalf of their pets.Here’s a link to an interesting, yet strange article from CNN. From the article… Psychologist Larina Kase of Philadelphia says there are countless reasons people blog on behalf of their...Contact us pages and the (real) Exit Rate
Here’s something I have been wondering about lately as I rework my company’s Web site into a more user-friendly, visitor-converting marketing machine. Why do companies only have a web form on the ‘contact us’ page? Yes, it funnels everyone...SEO Tip: Page Titles
To promote my first installment of my free SEO e-book series, I am giving out free on-page SEO advice from the book. This week’s tip relates to page titles and how they should be used. Page TitlesHere are two things to keep in mind with page titles. Page titles...SEO Tip: URLs
To promote my free SEO e-book on on-page search engine optimization, called "We Have a Web site, Now What?", I am providing some SEO tips. This week’s installment is about URLs. (URL defined). Below are four things to keep in mind before and...Good video with B2B blogging advice
Here is a video with some good advice on B2B blogging from Andy Sernovitz, author of "Word of Mouth Marketing". Here’s a quote from the video that I really like. It’s from Matt Dickman. "A way for B2B companies to get involved is really to...Follow Me
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