Happy New Year – What are your resolutions and goals?
Happy New Year. Being that it’s New Year’s Eve, I am thinking about some things I want to accomplish in 2008. I understand this is a selfish post, as it mostly pertains to my goals. However, I am interested to hear what goals other people have, so please...Why get Involved with Online Video
Online video has grown tremendously in 2007. Sites are popping up and attracting more and more submissions and visitors each day. Thus, there is a market audience for online videos. But, there are other reasons to incorporate video into your marketing mix. 1....Holiday Fun Fact — Who Invented Rudolph the Red-Nosed Reindeer?
It turns out, Robert L. May invented Rudolph the red-nosed reindeer while working at Montgomery Wards. The store distributed 2.4 million copies of May’s story involving Rudolph and his sleigh-guiding pals. There are opportunities to be creative, and if...Powerful Recommendations in action
On Sunday evening, my family went out to dinner with another family. As the eleven of us sat at the table chatting and perusing the menu, someone asked the ultimate word of mouth marketing question, “What do you recommend?” More than one person responded,...Post-sale Tactics for Pre-sale Marketing
With annual marketing plans being finalized and companies deciding on plans for 2008, I figured I would mention a few cost-effective, post-sale marketing tactics. Here are four easy things that are easy to implement to any marketing plan. Case studies White Papers...Irony in search advertising
Here is a link to an interesting article I read earlier this week and meant to link to sooner. It is from Search Engine Watch. If you don’t read their blog already, I strongly recommend it. It usually has useful tips and data regarding (obviously) search...Follow Me
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