With annual marketing plans being finalized and companies deciding on plans for 2008, I figured I would mention a few cost-effective, post-sale marketing tactics.
Here are four easy things that are easy to implement to any marketing plan.
- Case studies
- White Papers
- Referrals
- Satisfaction Surveys
These all take place after a sale has been made and can help build credibility with your current prospects.
It’s as easy as:
- Contacting your customers
- Offering value (referrals to their business, discounts, gift cards, sweepstakes, etc.)
- Using the data/content to drive demand among future prospects.
