List of Ways to Promote a Local Business Online for Free
Small, local businesses face many challenges. Employees are strapped for time, marketing budgets are rather small and there usually isn't a dedicated person on staff that handles online marketing. With this in mind, I put together this list of free spots on the...Public Relations and the Oscar Effect
In the past, I heard that when a movie wins an Oscar for Best Picture it brings in over 20 million dollars in additional revenue. So, I thought I would do some research to see if there has been any studies on this. Here is the best article that I found on the subject....Name that Tune (or Brand)
To keep things light, I figured I would dig up some renditions of theme songs. Not only are these performances fascinating, they go to show how catchy theme songs can actually be. Good work guys.How Much Advertisers Pay in NYC
Here is a neat video a found on 5min.com about how much advertisers pay for various signage in New York City. Enjoy.Disclosure
To piggyback on the point I left open ended in my last post, I thought I would write about disclosure. A misconception is that the Internet provides anonymity. This is only true under certain circumstances and usually applies only when you don’t want to leave a...Monitoring blogs
Do you have someone in your company that looks at industry-influencing blogs and tracks mentions of your company in the blogosphere? I am guessing you don’t. Most companies still don’t understand how influential blogs can be. RSS feeds and Technorati...Follow Me
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