by Craig Rentmeester | Dec 11, 2008 | Marketing & PR, SEO
It's annual planning season. The hot topic in a lot of companies right now is sure to be 'How can we reduce or maintain our marketing budget in 2009 while still achieving sales growth". The conversation then turns to the Internet. Let's redesign our...
by Craig Rentmeester | Dec 8, 2008 | SEO
Here is a link to an article from Search Engine Watch that discusses 25 best practices in web design for small businesses. One useful tip that I overlooked previously was targeting locally known names — such as Twin Cities, SoHo, DIA, LAX, Orange County, etc....
by Craig Rentmeester | Nov 28, 2008 | Uncategorized
In today's topsy-turvy world of foreclosures, bank bailouts and stock market fluctuations, uncertainty and fear is weighing heavy on people's minds. How secure is my job?What if my company can't make payroll?Should I prepare a new resume in case I lose my...
by Craig Rentmeester | Nov 2, 2008 | Miscellaneous
I often get asked where to find images for presentations and marketing collateral. There are a number of free and pay-per-image resources on the web. A few that I use are: Stock Xchng – Free and Paid Options Stock Vault – Free and Paid Options Flickr...
by Craig Rentmeester | Oct 8, 2008 | SEO
When I look at web sites, which is quite often, I tend to look for how well their content is optimized — from an on-page perspective, of course. Even when I am just trying to take in the content, I can’t help but notice title tags, directory and file names...
by Craig Rentmeester | Sep 21, 2008 | Miscellaneous
Like a chain, your marketing is only as strong as your weakest link. Here are some examples of things that are easily overlooked or moved down the priority list, but can be corrected easily. Web site formatting/spacing issues. Cleanliness of lobby and offices...
by Craig Rentmeester | Sep 19, 2008 | Weblogs
I've been reading a lot of different blogs lately, and here are a few things I wanted to share. 1. Here are some good posts on why big marketing budgets are not necessary for marketing. – Andy Sernovitz on a nice, simple word of mouth marketing campaign by...