by Craig Rentmeester | Jun 3, 2008 | Uncategorized
As any salesperson will tell you, there's nothing like a warm lead; someone that has the money budgeted, and is looking to buy soon. In most B2B marketing roles, the core responsibility is to generate and capture demand for products and services. To my knowledge,...
by Craig Rentmeester | May 22, 2008 | Uncategorized
Google keeps stealing market share, even though search queries were down slightly in April. See the full report.
by Craig Rentmeester | May 13, 2008 | SEO
Here’s an interesting rant from Mark Jackson at Search Engine Watch. I have been thinking this for a while and agree with his points about web design and IT professionals short-changing companies when it comes to doing ‘SEO’ work.
by Craig Rentmeester | May 12, 2008 | Marketing & PR
It amazes me when companies reach out more to new customers, with special perks and discounts, than their best existing customers. As such, I thought I’d pass along some ways, in both the online and offline worlds of business, to reward your customers for good...
by Craig Rentmeester | May 12, 2008 | Web/Tech
37Signals points out this fascinating video. Check it out. You don’t need big budgets to create something entertaining and remarkable.
by Craig Rentmeester | Apr 29, 2008 | Marketing & PR
I realized that my last post doesn’t provide any ideas for changing the rules in your favor and improving your business. Here are some ideas that you can build off of. They’re broken up into categories and aim to look at every step in the sales process....
by Craig Rentmeester | Apr 29, 2008 | Marketing & PR
A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...