Tiered Search Bidding

As any salesperson will tell you, there's nothing like a warm lead; someone that has the money budgeted, and is looking to buy soon. In most B2B marketing roles, the core responsibility is to generate and capture demand for products and services. To my knowledge,...

5 Ways to Reward Good Profitable Behavior

It amazes me when companies reach out more to new customers, with special perks and discounts, than their best existing customers. As such, I thought I’d pass along some ways, in both the online and offline worlds of business, to reward your customers for good...

Impressive

37Signals points out this fascinating video. Check it out. You don’t need big budgets to create something entertaining and remarkable.

Ideas for Changing the Rules

I realized that my last post doesn’t provide any ideas for changing the rules in your favor and improving your business. Here are some ideas that you can build off of. They’re broken up into categories and aim to look at every step in the sales process....

Change the Rules

A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...