Craig Rentmeester
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Being Available is Half the Battle

by Craig Rentmeester | Nov 5, 2009 | Business, Miscellaneous

37Signals, developers of popular SaaS tools for small businesses and project teams, like Basecamp and Highrise, makes its CEO available for calls with customers for 4 hours each week. Play to your strengths, and do something your larger competitors "can't...

5 Business Titles for the Future

by Craig Rentmeester | Sep 11, 2009 | Business, Miscellaneous

In today’s world of time-strapped employees, it’s important to keep the focus on customers — not on internal rules, processes and bull shit that gets in the way of productive interactions. CSO – Common Sense Officer – The go-to person to...

Personal Branding Lessons from an Experienced Brand Builder

by Craig Rentmeester | Feb 1, 2008 | Business, Marketing & PR

Personal Branding Magazine issue 3 is now available. For issue 3, I interviewed John Purdy of the Kendall Purdy Group. The article tells his story of leaving the Ad Agency he’d worked at for over 20 years to become a one-man consulting firm. My article, featured...

Yoonew – A Game Changing Company

by Craig Rentmeester | Jan 27, 2008 | Business, Business Profile

I recently heard about Yoonew, a company that essentially runs an open market for sporting event tickets.  How Yoonew WorksAt Yoonew, fans can bet that their team will make it to the championship game.  (i.e. the Super Bowl, Final Four, World Series, etc.)....

Black Friday – A penny saved is a penny earned

by Craig Rentmeester | Nov 23, 2007 | Business

Black Friday is one of the strangest days of the year. Millions of people flock to stores, leaving somewhat disappointed (the items are sold out, need to get a rain check, have to wait in line for hours, etc.) Overall though, most customers are satisfied.  After...
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