Celebrities and Personal Branding
One key element to personal branding is knowing your own personal traits, skills and accomplishments. Once you’ve done that self assessment, you need to leverage that package into something that can create opportunities and revenue for yourself. Celebrities do...Employee relations gone public; part two
In case you haven’t seen a U.S. news site today, GM has a crisis on its hands. Not only does General Motors have to deal with over 73,000 disgruntled employees, but it has to deal with countless media inquiries. In case you’re wondering what caused the...Sometimes you have to Ask
Yesterday, I had a plumber come to my house to unclog a drain. My landlord explicitly said that he’d like it to cost under $100, and if was going to cost more to call him. Understandable. When the plumber came, it took him less than thirty minutes to determine...Solving Problems or Diffusing Problems
Businesses make mistakes. Whether it is a cable installer not showing up for their appointment or a construction company that doesn’t meet the deadline they promised, it’s not how a company arrives at a problem that determines their brand, it’s how the organization...Follow Me
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