Creating Customer Value

A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....

Podcasting Demographics and Statistics

I was researching information on podcasting today. During the search, I came across some interesting findings dealing with the composition of podcast users. Here is a report that was published by Nielsen/Net Ratings earlier this month. Here is some more demographic...

Actions Speak Louder than Words

When maintaining, or creating, a reputation for a brand (product, company, non-profit, celebrity, etc.) it is important to remember that actions speak louder than words. It seems that the recent actions of Lindsey Lohan and Adam "Pacman" Jones provide the...