by Craig Rentmeester | Jul 29, 2007 | Business, Marketing & PR
A big thing in business is creating customer value. I used to work for a company that used the phrase "customer profit"; the customer leaves feeling as though they got more from the business than the business got from them (product, experience, service vs....
by Craig Rentmeester | Jul 27, 2007 | Marketing & PR, Miscellaneous
While reading articles and blogs about the Presidential race and the YouTube debate held on Monday, I came across an interesting blog post by the Washington Post. Background Info: The Washington Post’s Chris Cillizza asked, "Is the media in America...
by Craig Rentmeester | Jul 26, 2007 | Marketing & PR
A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience. An...
by Craig Rentmeester | Jul 25, 2007 | Marketing & PR
I was researching information on podcasting today. During the search, I came across some interesting findings dealing with the composition of podcast users. Here is a report that was published by Nielsen/Net Ratings earlier this month. Here is some more demographic...
by Craig Rentmeester | Jul 24, 2007 | Marketing & PR
When maintaining, or creating, a reputation for a brand (product, company, non-profit, celebrity, etc.) it is important to remember that actions speak louder than words. It seems that the recent actions of Lindsey Lohan and Adam "Pacman" Jones provide the...