Marketing & PR | Craig Rentmeester

Customers Control the Message

by Craig Rentmeester | Mar 31, 2009 | Marketing & PR

In today's world of social and blended media (a mix of traditional and social), companies don't control the message. In the past, companies could have a consistent voice. A spokesperson. A platform. Today, smart companies have empowered employees that act as...

Link: 2008 Ad Age Search Marketing Fact Pack

by Craig Rentmeester | Dec 16, 2008 | Advertising, Marketing & PR, SEO

Here is a link to the 2008 Ad Age Search Marketing Fact Pack. Here are some of the key things I noticed when looking through the data. Keyword Data As the Internet continues to gain content, search queries continue to get more and more specific. See slide 14 for the...

When Investing in Online Marketing in 2009

by Craig Rentmeester | Dec 11, 2008 | Marketing & PR, SEO

It's annual planning season. The hot topic in a lot of companies right now is sure to be 'How can we reduce or maintain our marketing budget in 2009 while still achieving sales growth". The conversation then turns to the Internet. Let's redesign our...

Befriending a Blogger — For PR Pros

by Craig Rentmeester | Jul 9, 2008 | Marketing & PR, Weblogs

Apparently Chris Anderson, had no effect, because for the past few months I have been getting news releases from PR professionals. At first, I would open and quickly scan them to see if they had any useful ideas to write about. (Hey, it gets tough to keep coming up...

How I Quickly Built an e-commerce Site

by Craig Rentmeester | Jun 24, 2008 | Marketing & PR, SEO, Web/Tech

As I mentioned in my previous post, the goal of this post is to inspire you to take a calculated risk and build a Web site you’ve thought about, but ‘haven’t found the time to build’. This post is describing a recent project I took on with my Dad. Background We...