by Craig Rentmeester | May 12, 2008 | Marketing & PR
It amazes me when companies reach out more to new customers, with special perks and discounts, than their best existing customers. As such, I thought I’d pass along some ways, in both the online and offline worlds of business, to reward your customers for good...
by Craig Rentmeester | Apr 29, 2008 | Marketing & PR
I realized that my last post doesn’t provide any ideas for changing the rules in your favor and improving your business. Here are some ideas that you can build off of. They’re broken up into categories and aim to look at every step in the sales process....
by Craig Rentmeester | Apr 29, 2008 | Marketing & PR
A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...
by Craig Rentmeester | Apr 28, 2008 | Marketing & PR
A problem that some companies have is that they don’t make it easy for companies to business with them. Whether it’s a slow accounting department, software tools that don’t integrate with other mainstream software packages or not providing enough...
by Craig Rentmeester | Apr 28, 2008 | Marketing & PR
In today’s ever-changing, ever-connected, world it’s not uncommon for customers to band together to solve each others issues, bring up ideas for how to improve products or even complain about bad customer service interactions. This is already happening in...