A problem that some companies have is that they don’t make it easy for companies to business with them. Whether it’s a slow accounting department, software tools that don’t integrate with other mainstream software packages or not providing enough product information online for a prospect to make an informed decision.
This applies to almost every company, and in fact, almost every company already tries to do this on some level. Here are some examples I thought of that you can probably relate to: accepting Mastercard/Visa/Discover/AmEx, sending contracts as MS Word document, using vCards in MS Outlook, making software that works with Macs and PCs, etc.)
The main question is how do you take it a step further and take down the barriers to change?