Monitoring Popularity

If you’re into monitoring trends and awareness, then you may already know about these tools. If not, then they’re an easy way to get a quick snapshot of industry and product trends. Google Adwords Keyword Tool – Shows CPC, advertising competition,...

Breaking the (Golden Arches) Mold

Last night I watched a show called, "Most Unique McDonald’s" on the Travel Channel. The show consists of a guided tour with tour guide Peter Holden, a McDonald’s fanatic, who claims to have visited nearly 12,000 McDonald’s restaurants...

Creating Communities

A hot marketing topic is creating communities for customers and users.  Whether it is through a blog, social network or user group, communities allow people to connect with people of similar interests and share information amongst one another. Currently, I am...

The Front Line and the First Impression

Every organization has a front line. Whether it’s a receptionist, salespeople on the retail floor, bank tellers or customer service over the phone, every company has people that are  the customer’s first point of contact. Front line employees have it...