Holiday Fun Fact — Who Invented Rudolph the Red-Nosed Reindeer?
It turns out, Robert L. May invented Rudolph the red-nosed reindeer while working at Montgomery Wards. The store distributed 2.4 million copies of May’s story involving Rudolph and his sleigh-guiding pals. There are opportunities to be creative, and if...Post-sale Tactics for Pre-sale Marketing
With annual marketing plans being finalized and companies deciding on plans for 2008, I figured I would mention a few cost-effective, post-sale marketing tactics. Here are four easy things that are easy to implement to any marketing plan. Case studies White Papers...Tracking and Risk Taking
In today’s marketing world, tracking and evaluation are important. For years, marketing was seen as an expense. However, with the increased use of the Internet for commercial purposes, managers and executives expect data to know what they’re getting for...If you can’t track it, don’t spend it
This is a quote I heard at the Autodesk marketing conference I attended the past two days. This quote was brought up during a budgeting session. It’s a stern reminder at how important measuring marketing expenditures Another interesting topic was brought up in...Follow Me
My Companies
Sponsors
Below are companies I use on client work and recommend you use as well.
