Embrace or Protect
In today’s world of social media, limitless creativity and mashups, more companies and artists are having to answer the question – Should we allow people to be creative with our brand(s) or should we protect against it. There are examples of companies...Ask for Insight, And Say Thanks
Autodesk, maker of software for various industries, did something fantastic with one of their blogs. They allowed customers to test out their software and provide feedback. Then, they posted findings from the trial run and thanked customers who participated. I think...Public Speaking 101
Almost everyone, at one time or another, has to speak in front of an audience. And let’s face it, public speaking skills can set someone apart. As such, over the next week, I plan to do a series of posts about public speaking. Hopefully, everyone will find...Media Pitching in Today’s World
Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...Follow Me
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