by Craig Rentmeester | Mar 23, 2022 | Uncategorized
Over the last 5+ years, I have encountered many people who are salespeople. I have watched them, critiqued them, mentored them, and at times I am one. As with any job, there are terrific salespeople, terrible salespeople and everything in between. There are also...
by Craig Rentmeester | Jul 19, 2013 | Uncategorized
The number one rule to (potential) success: Trust your instincts and have the guts to risk your money to prove your instincts. Then, adjust your strategy as you get feedback and collect data. This line of thinking breaks the mold of traditional education. Most people...
by Craig Rentmeester | Jun 25, 2009 | Uncategorized
Every transaction involves a leap of faith. Buyers worry about a seller's reputation, customer service, warranty, product performance, resale value, etc. Sellers worry about the buyer's ability to pay, how much post-sale support resources they'll use, how...
by Craig Rentmeester | Mar 3, 2009 | Uncategorized
With the recession in full swing, and the Dow dropping below 7K, I thought it'd be wise to provide some cheap marketing tactics. Hopefully these help you start a surge of other marketing ideas for you. 1. Highly focused pay-per-click advertising. Don't bid on...
by Craig Rentmeester | Jan 14, 2009 | Uncategorized
Andrew Griffiths gets it. His advice, "Don't lose a good customer over a few cents". Simple, but a good reminder nonetheless. Don't let BS rules take the place of common sense, educated judgement and logic — no matter how much you'd like to...