To promote my e-book, I will be providing tips related to on-page search engine
optimization from time to time.

Today’s topic is heading tags.

Here is an overview courtesy of HTML Code Tutorial.

Each heading tag indicates the relative importance of each section it is heading: <H1 ...> is for the major sections of your document, or as the one heading to the entire document.  <H2 ...> is for the secondary sections of your document, etc.

Basically, you can think of the heading tag as being similar to a newspaper’s headline.

To help optimize your pages using heading tags, keep these three rules in mind:

• Each page should have unique heading tags related to the content on that page.
• Heading tags should contain important keywords, with the most important keyword(s) appearing the H1 tag and descending in importance from there on.
• Don’t use more than one H1 tag.

  

The graphic on the right, courtesy of Net Mechanic, visually displays how heading tags
function.
The source code for this graphic would be:

<h1>H1</h1>
<h2>H2</h2>

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