Change the Rules
A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...List of Ways to Promote a Local Business Online for Free
Small, local businesses face many challenges. Employees are strapped for time, marketing budgets are rather small and there usually isn't a dedicated person on staff that handles online marketing. With this in mind, I put together this list of free spots on the...Low-cost Marketing Suggestion
I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...Meetings, Part Two
Not all meetings are intra-staff meetings and not all meetings are pointless. With this in mind, I thought it ‘d be wise to follow up my post from yesterday. In the past two days I have had to meet some strangers. Not all of them were complete strangers. I spoke...Follow Me
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