Craig Rentmeester
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Sometimes you have to Ask

by Craig Rentmeester | Sep 7, 2007 | Business, Marketing & PR, Miscellaneous

Yesterday, I had a plumber come to my house to unclog a drain. My landlord explicitly said that he’d like it to cost under $100, and if was going to cost more to call him. Understandable. When the plumber came, it took him less than thirty minutes to determine...

Customer Service in action; Print Place shines

by Craig Rentmeester | Aug 28, 2007 | Business, Business Profile, Miscellaneous

Late Friday afternoon (3:30 – 4:00pm) I was ordering brochures. I placed the order online and then submitted my artwork to the Web site by uploading the files. Then comes the curveball. Rather than being able to view my proofs online, both front and back, I was...

B2B sales. What are you selling? Features or Benefits

by Craig Rentmeester | Aug 27, 2007 | Business, Marketing & PR

In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...

Conversation and Talk; Dissecting the Powerball

by Craig Rentmeester | Aug 9, 2007 | Marketing & PR

In everyday life people talk about a lot things. During these instances, people often spread news around to friends, family and coworkers. A marketer’s job is to create enough excitement that people will entertain and spread your ideas. With the Powerball being...

Marketing, User Experience and the Details

by Craig Rentmeester | Jul 26, 2007 | Marketing & PR

A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience.  An...
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