B2B sales. What are you selling? Features or Benefits
In most situations, you have a limited window of time to make a first impression. It may be grabbing an audience’s attention, representing a brand through personal appearance, or displaying confidence with good, firm handshake at an interview. Once this initial...Conversation and Talk; Dissecting the Powerball
In everyday life people talk about a lot things. During these instances, people often spread news around to friends, family and coworkers. A marketer’s job is to create enough excitement that people will entertain and spread your ideas. With the Powerball being...Marketing, User Experience and the Details
A hot topic in marketing is user experience. Here is a definition that I found online. User Experience: The overall experience and satisfaction a user has when using a product or system. In my opinion, this should also include pre-purchase experience. An...What makes Broadcast News Usually Makes Interpersonal News
The biggest challenge for startups, and companies in general, is getting their ideas to spread without having to spend large amounts of money buying media to do it. In comes word-of-mouth marketing, buzz marketing, viral marketing and every other way to brand this...Follow Me
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