Selling Change
A large part of a marketing department’s job is to cause change. Whether that is bringing a new product to an existing market or luring in new customers to existing lines of products, marketers usually need to bring in new business based on causing consumers to...Marketing and Responsibility
Seth Godin had a great post today (link to post). He writes about how marketers should take responsibility for their actions. He gives great examples about allowing Pepsi to sponsor a neighborhood field in exchange for a long-term contract to sell Pepsi and about the...Low-cost Marketing Suggestion
I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...Marketing and the Guthrie
Earlier this week I saw an article on CNN about the new Guthrie Theater in Minneapolis, MN. The article basically says that the new theater wants to draw people in see theatrical performances, but also to hang out drinking coffee at the cafe, eating at the fine-dining...Follow Me
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