Media Pitching in Today’s World

Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...

Unique Event + Free Labor = Great Idea

NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...