by Craig Rentmeester | Oct 13, 2007 | Marketing & PR
Here is a link to a great post by John Jantsch at Duct Tape Marketing. He outlines ways to "stalk" journalists with the hopes of becoming a valued source. He suggests thinking of journalists as a target market. In doing so, monitoring and observing their...
by Craig Rentmeester | Aug 30, 2007 | Marketing & PR
If only we were on the cover of _____________ (<—- Insert Popular Publication Name — The New York Times, The Wall Street Journal, etc. ). Many people, both high and low in organizations, will say if only we could do something, then most of our problems...
by Craig Rentmeester | Jul 7, 2007 | Marketing & PR
NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...