by Craig Rentmeester | Nov 16, 2007 | Miscellaneous
In media relations, the person to contact is the editor. Depending on the size of the publication, and especially at daily newspapers, it will likely be the editor a particular section (National, Local, Sports, A&E, etc. ) When establishing contact with an editor,...
by Craig Rentmeester | Nov 14, 2007 | Miscellaneous
Here is a fluid list of stories that publications often run. Business ProfilesBusiness IssuesCase StudiesColumnsInterviewsSeasonal articlesSidebarHow-to articlesInterviewsOp-EdPersonality ProfileHuman InterestEssayExposéPhoto EssaysLetter to the EditorReviews...
by Craig Rentmeester | Nov 14, 2007 | Marketing & PR
Introduction. Questions. Value. This is basically the approach that I take when trying to establish a relationship with editors and writers. The introduction can be done a variety of ways – usually it’s via e-mail, phone, or through a face-to-face meeting....
by Craig Rentmeester | Nov 13, 2007 | Marketing & PR
What is media relations? Media relations is the practice of developing relationships with journalists and editors at media outlets. The hope is that, from doing so, you will garner media coverage for your business or cause. In addition, establishing relationships with...
by Craig Rentmeester | Nov 12, 2007 | Marketing & PR
This week is all about public relations. As such, I am going to post (at least) five different items related to media relations and personal branding using PR tactics. These posts are geared for people that unfamiliar with public relations tactics, dealing with...